In brief
In a groundbreaking initiative, I led the global UX strategy for a video streaming platform and community with a strong presence in Asia, South America, and Africa. This case study details my comprehensive approach and the significant improvements achieved in user experience and engagement across diverse regions.
My primary objective was to provide the board with a complete UX strategy, focusing on launching a mobile version with enhanced usability features. This involved defining key performance indicators (KPIs) and benchmarks tailored to the expected audiences in each region and on each channel.
Strategy
Geographical Usability and User Behaviour
A crucial part of my strategy was imparting knowledge on geographical usability differences. I interpreted user behaviour in various regions and offered tailored solutions to meet those needs, ensuring the platform’s usability was optimised for diverse audiences.
Mobile App Development
I defined the scope for the company’s first mobile app, considering factors such as usage patterns, mobile accessibility, and user behaviour that could impact the return on investment (ROI). This ensured the app met the unique demands of users across different regions.
Community Engagement
To foster a sense of community on the platform, I led the development of features such as “watch parties,” conversational spaces, social engagement tools, and premier events within this key network. These initiatives significantly enhanced user interaction and engagement
Management
Sales Funnel Redesign
I redesigned the sales funnel pathways to increase the sign-up rate via mobile devices. This involved streamlining the user journey to make it more intuitive and user-friendly, thereby boosting conversion rates.
Director’s Dashboard
I developed a film director’s dashboard, providing directors with access to analytics on their films’ performance and key engagement factors. This tool empowered directors with valuable insights to improve their content and engagement strategies.
### Conclusion
Leading the global UX strategy for this video streaming platform demonstrates my expertise in enhancing user experiences and driving engagement across diverse regions. By launching a mobile version with enhanced usability features, fostering community engagement, and optimising the sales funnel, I significantly improved the platform’s performance and user satisfaction. This project highlights my commitment to delivering tailored digital solutions that meet the unique needs of global audiences and drive business success.
Conclusion
Leading the global UX strategy for this video streaming platform demonstrates my expertise in enhancing user experiences and driving engagement across diverse regions. By launching a mobile version with enhanced usability features, fostering community engagement, and optimising the sales funnel, I significantly improved the platform’s performance and user satisfaction. This project highlights my commitment to delivering tailored digital solutions that meet the unique needs of global audiences and drive business success.